Category: Marketing How-To

Mother’s Day presents a valuable opportunity for brands to connect with millions of consumers across the United States. On average, consumers spend about $259 each year on Mother’s Day. With spending at near-record levels, brands must align their campaigns with emerging consumer trends to maximize engagement and sales. The Power of Customer-Centric Storytelling Storytelling remains a key driver of emotional engagement during holidays like Mother’s Day. Shoppers increasingly seek gifts that feel personal and meaningful, making user-generated content and real-life stories especially impactful. Recent research shows that storytelling can increase conversion rates by up to 30%. Additionally, 64% of consumers say stories help

While Earth Day brings our environmental responsibilities into sharp focus, the truth is that sustainability demands brands’ attention every day. From sourcing to packaging to managing logistics, the aim is clear: build an ecosystem that’s beneficial for the planet, profitable for businesses and positive for consumers. A 2023 report by ThredUp found that 78% of consumers prefer to buy from brands that are transparent about sustainability efforts. This means sustainability is no longer a niche concern—it’s an expectation.  So, ready to get your green on? Let’s dive into 5 ideas to steer your business towards a greener future. 1. Eco-Friendly Packaging Solutions Transitioning

Brands Winning Big with TikTok Ads and What Retail Leaders Can Learn TikTok advertising has evolved from experimental spend to a strategic growth lever. Engagement is high. Cultural impact is undeniable. Yet for many leaders, it still feels unpredictable. So what can brands do to ensure efficient, measurable growth using TikTok advertising? Here are some of the biggest takeaways emerging from CommerceNext’s community of senior marketing and performance leaders. TikTok Ads Require Speed, Authenticity, Trend-Forward Strategies & Cultural Fluency A successful TikTok advertising strategy flips the traditional paid social playbook. On Meta and Google, polished visuals and clear CTAs often win. On TikTok,

Today’s highest-performing stores operate as data-driven, experience-led growth engines that blend personalization, storytelling and service in ways digital channels alone cannot replicate. At CommerceNext, we study how the most innovative retailers are rethinking the in-store experience to drive loyalty, conversion and lifetime value. To dive deeper into the frameworks behind them, join us at the 2026 CommerceNext Growth Show, where leading brands share what’s delivering real ROI. 1. Personalize Offers Using Loyalty Identity & Store Context Personalization is often discussed as a digital or AI-only capability, but some of the most effective personalization happens inside the store. When a customer’s loyalty is recognized

Top Ecommerce Conferences to Attend in 2026 CommerceNext brings together top retail and DTC brands each year at the CommerceNext Growth Show. CommerceNext is the ecommerce conference of the year to take your growth potential to the next level. But if you can’t make it to the 2025 CommerceNext Growth Show, here are other top conferences with great opportunities for networking, learning and growth.  Don’t miss the chance to connect with top retail and ecommerce leaders at the 2025 CommerceNext Growth Show, happening June 24-26 in New York City. With 2,700+ attendees, 150+ expert speakers and unparalleled networking opportunities—you’ll gain actionable insights to

At CommerceNext, we focus on the trends shaping the future of modern retail, bringing together the most innovative minds in digital marketing and ecommerce to explore the strategies driving growth.  One standout development is the rapid rise of the secondary-market (resale) segment, a powerful new growth channel fueled by community engagement and omnichannel and digital innovation. We’ll examine how three platforms, eBay, The RealReal and Depop, are embracing key trends and deploying marketing and commerce innovations to stay ahead. eBay: Focusing on Community/Relationships As secondary retail marketplaces mature, community-building has emerged as one of the most powerful drivers of loyalty, trust and long-term growth—transforming